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Enterprise AI

State of AI in the Consumer Industry 2026

The consumer-sector edition of Deloitte’s enterprise AI adoption and preparedness survey.

Publisher
Deloitte
Publication
March 2026
Length
42 pages
Language
English
£299 GBP

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Deloitte

State of AI in the Consumer Industry

2026 / RESEARCH

Independent research index / editorial cover

About this report

A sector edition of the enterprise AI study, focused on consumer businesses. It examines consumer-facing processes and the relationship between employee access and enterprise transformation, alongside AI fluency, sovereign technology choices and organizational readiness. Survey findings connect current deployment with the changes needed in work, talent, governance and data foundations. Use it to frame sector-specific implementation priorities and compare operational concerns. This edition shares a survey foundation with the broader Deloitte series, so it should be read as a sector lens rather than an independent global study.

The PDF is in English. This introduction and content guide are available in your selected language.

Who it is for

  • Product and customer experience teams
  • Business and strategy leaders
  • People and workforce leaders

Inside this report

  1. AI access and pilot deployment in consumer businesses
  2. Sector business transformation and work redesign
  3. Workforce fluency and capability gaps
  4. Sovereign, agentic and physical AI
  5. Readiness, governance and actions for scaling
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