2026: The State of Consumer AI
2026 / RESEARCH2026: The State of Consumer AI
Consumer AI adoption, engagement and spending, viewed through a venture investor’s research.
Firm-level evidence on adoption barriers and productive uses of advanced digital and AI technologies.
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Independent research index / editorial cover
A development-economics paper linking AI adoption to the broader challenge of using technology intensively and productively. It reviews evidence on diffusion and technology gaps in developing countries, then examines Romanian firms to explore adoption, capability, employment expectations, productivity and complementary technologies. The report’s contribution is to separate having a technology from using it effectively. Read it to ground discussions of inclusive AI development and business capability-building, paying attention to the country setting and the limits of transferring one empirical case to other economies.
The PDF is in English. This introduction and content guide are available in your selected language.
Consumer AI adoption, engagement and spending, viewed through a venture investor’s research.
Consumer research on agent-mediated purchasing and the changing relationship between brands and buyers.
Cross-country evidence on the pace and concentration of business AI adoption.