Consumer Pulse Research 2026: Talk to My AI Agent

About this report

This consumer research examines how AI agents could become intermediaries between people and brands. It follows the progression from assistance to delegated decisions and autonomous purchasing, asking what makes consumers grant or withhold control. The report then connects those choices to brand value, influence in mediated customer journeys and organizational changes needed to deliver a credible consumer promise. Use it to review commerce and customer-experience strategy, particularly where trust, context and the ability to influence both people and their agents matter.

The PDF is in English. This introduction and content guide are available in your selected language.